The Cornwall Business Enterprise Centre has conducted many presentations on marketing in the last 20 years. In that time marketing trends have come and gone, but the fact that marketing is essential to your business has remained.
Marketing is an important business function that can set the ground work for sales, finance, customer service, public relations, research and development. It is a function that allows you to establish relationships with potential customers and is made more effective through creativity and planning.
Marketers face a diverse yet dizzying array of choices including newspaper ads, radio, internet, signage and more. You must find the right vehicle for your message at the right time and the right price. How do you decide which is the best one for your business?
Smart marketers base their plans on research. You want to reach your target market, customer and set yourself apart from your competitor.
A key part of your success will be effectively using ad design to create a unique identity that will support your positioning. Using a professional designer to create a unique identity for your business separates you from others. Remember to:
- Be consistent in the use of your logo, colour and other design elements in ALL of your marketing materials
- Pay attention to the design concepts and strategies that other companies employ
- Keep copies of advertisements and brochures that you feel are effective
- Avoid making the same mistakes that are evident in materials that you feel are ineffective
Marketing costs money. Even though there are low cost or free options, you must use a variety of tactics, some of which are expensive, and you must budget for this. Track your marketing efforts so that you are able to determine what is effective and what is not.
Please contact the Cornwall Business Enterprise Centre if you would like to schedule a complimentary marketing consultation!