Using Infographics In Marketing Strategy

When building brand awareness, businesses should consider all effective ways of communicating brand content. Infographics are great visual marketing tools that provide lasting impressions and attract attention to your brand. Should you require an extra visual edge to generate leads, infographics are an effective addition for their uniqueness, easy accessibility, and their multi-purpose functionality.

Infographics are one of the most popular ways to get your message across using a visual image. The type of Infographic to be used depends greatly on the user’s preference and can range from a visual diagram to a chart.

Are infographics for me?
Whether or not you need to add infographics to your current marketing strategies depends on the effectiveness of your current marketing procedures. If you are currently executing your content strategies successfully through the use of relatively traditional marketing techniques such as straightforward blogging and e-mail newsletters, perhaps infographics may not be the tool for you. However, infographics are highly engaging and quite powerful tools. While they may require slightly extra bandwidth, they transmit useful messages and are practical for their ability to develop brand recognition, marketing potential and search engine optimization.

Why choose infographics?
Consumers typically do not wish to read a lot of information and infographics are a great way to present information and data through a visual manner. It is no secret that most people absorb information much more effectively when presented in a visual manner. When used properly, it can prove to generate a significant return of investment.

Some of the top reasons why infographics are beneficial for your business:

–          Infographics transmit the same message as other marketing techniques. They differ in their ability to contain more graphics and are easier to read and understand.

–          They are aesthetically appealing.

–          83% of all learning occurs visually.

For more information regarding infographics contact the Cornwall Business Enterprise Centre. Here are some useful resources for creating your graphic designs:

  1. Piktochart (Infographics Application)

2. Wordle (Word visualization processor)

3.  Tableau (free windows visualisation software

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