Mix Up Your Marketing Strategies

Selling your product or service is the general goal for small businesses. Position your business in front of your target audience and offer them something they can’t refuse. Take the time to develop a marketing plan that will set you apart from your competition. It should clearly identify and focus on the most effective marketing tactics for your small business.

Here is a list of small business marketing ideas to get you thinking of how you can promote your business effectively.

Marketing Plan

  • Create a marketing plan
  • Start your market research
  • Refine your target audience

Marketing Materials

  • Update your business cards
  • Make your business card stand out

In-Person Marketing

  • Write and elevator pitch
  • Introduce yourself to other business owners
  • Join your local chamber of commerce

Direct Mail

  • Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings
  • Send past customers free samples or incentives to regain their business


  • Advertise in the Yellow Pages
  • Advertise on Facebook
  • Advertise on the radio
  • Use a sidewalk sign to promote specials

Social Media Marketing

  • Start a business blog
  • Create a twitter account
  • Start social bookmarking your online content

Email Marketing

  • Offer gift to people willing to add their email to your address list
  • Send regular emails to your list
  • Start a monthly email newsletter

 Contests, Coupons and Incentives

  • Create a coupon
  • Create a frequent buyer rewards program
  • Give away a free sample

Relationship Building

  • Send out a customer satisfaction survey
  • Volunteer your time for a charity event
  • Sponsor a local sports team

With the right mix of ideas, strategies and activities, you can identify the most effective marketing tactics for your small business.




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