A winning business name is a name that draws business itself. Creating your business name is one of the many important things you will do in the start-up process of your business. Work through these five rules for choosing a business name:
Your business name should be easy when looking to find it in a phone book, directory or online. The name should be something that is easy to remember. Unique is good but difficult spellings are a bad idea.
- Visual Element
What do you visualize when you read or hear your business name? Is there a clear image that comes to mind right away? Incorporating a visual element to your business name with help customers remember it.
- Positive Connotation
Connotation is something with emotional meaning. Create a name with positive connotations that are associated and suitable to your business.
Your business name should give potential customers some clue of what you do. This also makes it easier to remember and find your business in phone books and directories.
- Short and Sweet
It is important to keep it short for promotional purposes. For example; fits well on a business card, looks good on a sign or an ad, will serve well as a domain name and show up well in search for online business.
So, have you come up with your winning business name that follows these rules?