Whether you’re starting a new business, trying to make new contacts, or looking for new customers, your fate begins and ends with a great elevator pitch.
Your Elevator pitch needs to capture the essence of your business, but cramming your business plan into a few sentences can be difficult, even more so when you want to stand out and make a great impression.
Here are a few essentials for making your elevator pitch unforgettable;
- Don’t lead with an introduction
A basic introduction like; “hi my name is… I work for…” is boring and predictable. Find a unique way to lead your pitch that is compelling and interesting to your audience.
- Use an emotional appeal
A great alternative to a straightforward introduction is an emotional appeal. What does your business address and what emotions go along with them? Create a statement that immediately conjures a memory, and an emotion that goes with it.
- Add something strange
Find some detail that makes your business stand out. What makes your business different compared to others in the market? Is it your approach, your target market, your goals? Don’t let your pitch go in one ear and out the other.
- Have facts ready
If you want your audience to consider doing business, provide them with factual information. Do your research and have some facts ready before you make your pitch. It will ground your idea in a sense of reality.
- Get your audience involved
Rambling about your business won’t make it memorable, get your audience involved. Ask questions that require a response. Find ways to get them directly engaged and make it unforgettable.
- Don’t rehearse excessively
It is crucial to practice your elevator pitch, but over-rehearsing your pitch could ruin your chance at leaving a good first impression. Practicing too much may make you sound plain, try to make the conversation natural without leaving out important details.
With the right strategies you can make your elevator pitch unforgettable.