Elevator Pitch – Do’s
- Start with a great hook. It’s crucial to attract your audience’s attention quickly. Start with a statistic, quote or question that frames the conversation and leaves your listener wanting to know more.
- Structure your value proposition. Once you’ve delivered the hook, jump into the details and specify the problem your business will solve.
- Have qualitative data to back your claim. After you’ve structured your value proposition, back your claim with data or a statistic.
- Spotlight the key differentiators. Point out what is unique about your idea, product or service that makes you stand out from the crowd.
- Give the audience a takeaway. If you’ve delivered an effective elevator pitch, your listeners will want to learn more. Hand out your business card so they can contact you.
Elevator Pitch – Don’ts
- Don’t wing it. An elevator pitch should come across as spontaneous, but it is crucial that you practice it.
- Don’t oversell it. Overselling your benefits and using words like “life-changing” can paint your pitch as unrealistic.
- Don’t go too heavy on the data. It is important to back up your claims, but don’t bury listeners with too much context.
- Don’t ignore competitors. You don’t need to list all of your competitors, but highlighting your differences will help communicate why your idea, product or service is better.
- Don’t forget the call to action. If you finish your pitch without giving listeners a way to contact you or find out more, you could miss out on opportunities.