How to Project a Professional Image with a Home Business

Working from home may seem like the perfect career solution, but it can be challenging to make your business’ online presence professional while you’re working from home in your pajamas.

Here are a few ways to make your business look like a million dollar company.

Make your business look bigger than it is.

Home business’ hold less credibility than a traditional brick and mortar establishment. Having a professional website, mail box and phone line will help make your business image look better to potential customers.

Separate your business from your home.

It is important to get a separate office phone number and make your online contact form look just as professional as a major enterprise’s – including your ‘office hours’.

Focus on SEO content.

Content is key to Search Engine Optimization (SEO). The more your content follows SEO best practices, the higher your website will rank on search engines like Google or Yahoo.

Improve your website experience.

You could have the best product or service on the market, but if your website is confusing to navigate through or lacks information, potential customers will be less likely to buy from your business.

Make social media count.

Your content on social media should be relevant and increase your traffic and sales. Most social media sites offer free analytics, to help you track your likes, comment, follows, and views.

Use high-quality photos.

When you showcase your product or service on your blog, website or social media pages, make sure they are high-quality photos. Low-quality photos could scare away potential customers.

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