Here is a guide that will help ensure you are tapping into the right audience with the right ad at the right time.
The first step is to determine the most appropriate editor.
Facebook offers two different tools to create your ad; the Ads Manager and the Power Editor. Ads Manager is best for smaller companies looking to create a few ads, where as the Power Editor is best for larger companies looking to post ads often and have more control over their campaigns.
Because our blog targets small businesses, this guide will use the Ads Manager to create an ad.
Choose an objective
Before getting your ad started, Ads Manager will prompt you to choose an objective for your campaign. There are 10 different objectives to choose from, including everything from sending people to your website to promoting your page to reaching people near your business.
By choosing one of these objectives, Facebook can present you with options that are best-suited for your ad. Facebook’s ad options include; page likes, click to website, local awareness, etc…
Let’s say you want this ad to drive more traffic to your website. Facebook will then prompt you to enter the URL to your website. Facebook will then give you ad options that make the most sense to achieve your objective.
Choose an audience
If you’re looking to drive traffic, focus on the type of people you know will be interested in what you have to offer. If you’re looking to build brand awareness or want to promote an offer, you should focus on a more general audience.
Facebook gives you vast options like location, age, gender, languages, generations, interests, and more to target a more specific audience. Creating a custom audience is also an option that allows you to target people on Facebook who are in your contact database.
Set a budget
Facebook ads can be set on a daily budget or a lifetime budget. Using a daily budget means that Facebook will pace your spending per day, keep in mind that the minimum is $1.00. A lifetime budget is more suitable for an ad that runs for a specific length of time, meaning that Facebook will pace your budget over that set period of time.