Social media is a staple for small business owners who want to reach customers and forge relationships that lead to increased sales, making it the perfect marketing activity for budget-conscious business owners. It is an effective marketing tactic, however if you don’t have a consistent amount of relevant and useful content to share you could turn off your social media followers.
This is where content marketing comes into play. Follow this checklist to get the most out of your content marketing.
- Understand content marketing.
In order to create good content you must understand what content marketing is. The Content Marketing Institute defines content marketing as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” Meaning that content marketing is about knowing your target audience and goals, and creating content that guides them to purchase your product or service.
- Outline your content marketing goals.
Your content marketing goals are specific to your business and what you want to achieve, whether it is to communicate with customers, to create new relationships with potential customers, to build up your email marketing list, or to boost your credibility. Identify and understand your goals and the result you want to see.
- Pick the type of content you will create.
Now that you know what your goals are and what you want to achieve, consider the type of content you will create. There are many types of content such as; blog posts, videos, images, email messages, press releases, and more. Regardless of what type of content you choose, make sure it is relevant, informative and valuable to your audience and it must be consistent. Set a schedule for creating new content on a regular basis.
- Don’t forget SEO.
Search Engine Optimization (SEO) plays an important role when it comes to creating content. SEO is using keywords in your content to help search engines find your content when those key words are entered in a search. Focus on writing your content first, and then plug in keywords throughout to optimize your SEO.
To be continued next week…