Content Marketing Checklist for Small Business – Part 2

  1. Pick the right social media platforms.

There are many social media platforms to share your content on, however that doesn’t mean you need to use them all. Pick platforms that will help you reach your target audience best. Also consider what type of content you will share. Visual content like images and infographics would fit best on Instagram or Pinterest, where as links to blog posts would fit best on Facebook or Twitter.

  1. Use time-saving tools.

There are different content marketing tools available that will help plan, research, measure and share your content. Some tools even help you write the content. Here are a few credible content marketing tools to save you time; Evernote (organization), Skyword (development), HootSuite (social distribution), Constant Contact (email marketing). Keep in mind that you should be choosing tools that have been proven to be effective.

  1. Measure the effectiveness of your content.

Once you have gone through the steps above, it’s important to remember to evaluate your content and its effectiveness. Find out how many people have viewed, shared and engaged with your content, and made a purchase. To see how your content is performing, gather this information on a monthly basis using a systemized plan. This will also help you compare your results over time.

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