Content Marketing for your Small Business

Social media is valuable to business owners; it’s a way to generate trust and openness with customers. Aside from your time, social media marketing requires little investment and opens up the lines of communication with your target audience.

Creating good, valuable content is often forgotten when it comes to social media marketing. Here are five types of content you can easily create and share to get your business in front of the right people.

Blogs – Having a small business blog will become integral to your content marketing strategy. There are many types of blog posts you can write; from editorial to tutorial, to compilation blogs. Also including guest posts here and there can incorporate external voices that could draw in new audiences.

Videos – Like blogs, there are many different formats for videos. You can share quick tips, conduct interviews, or let your customers know what’s new with your business. Get creative and share valuable information with your followers.

Podcasts – Podcasts are a great way to connect with your audience in a one-on-one way. This is a form of content that can be shared and consumed easily on a smartphone or audio playing device anywhere, anytime. Convert your quick tips, tutorials, and interviews to audio.

Infographics – Infographics are great for business because they take data and break it down into an easy-to-digest visual tool. Infographics are also one of the most-shared types of content, so they are worth the time it takes to create them.

Images – You can create visual content without infographics by using images that can be quickly shared on sites like Instagram and Pinterest. Include a statistic with an eye-catching photo, an inspiring quote, or even a promotional message that leads followers to your website.

In the words of Jay Baer of Convince and Convert, “Content is fire. Social media is gasoline. Use social to drive awareness of your content more so than awareness of your company.”


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