Today online presence is an important part of a successful business. Without it, you are disconnected from a lot of potential customers.
Here are a few things to keep in mind when you’re building your online brand.
- Have a vision for your brand.
Think you have a great business idea? Be confident in what you have to offer and have a clear vision and plan for where you want your business to go in the years to come.
- Choose a unique brand name.
Choosing a name that is long, hard to pronounce or doesn’t relate to your business is a common mistake. Choose a brand name that will stand out and be memorable.
- Get help with your website.
Setting up your business website properly is key to getting your business out to customers. Leave it to the experts, it may seem like an expense, but it will save you time and money in the long run.
- Send out a clear message.
It is important to be active on social media like Facebook, Twitter and LinkedIn, but make sure you keep things relevant to your business. Keep your business and personal social media sites separate.
- Google yourself.
Google is the most common search engine, so Google yourself and see where you rank. If your website doesn’t show up on the first page, there is a good chance you won’t be seen. This is where SEO and setting up your website properly comes into play.
- Proofread your copy.
Don’t underestimate the importance of proofreading your content before publishing. Not only does it make your business look unprofessional, but it also reflects poorly on your brand.
- Mention others.
The purpose of social media is to network with others so use it to build a friendly and supportive community where you can share information instead of pushing your product or service.
- Mention what you have to offer.
On the other hand, don’t assume people know what you do, especially if you have a unique brand name. Make sure what you have to offer is clear on your website and all social media.
- Join the conversation.
Customers like to see a personal side to the business. Engaging in discussions is an effective way to promote your product or service without seeming pushy.