Respecting Your Social Media Audience



It is hard to deny how important social media has become as a means of communication between you and your market. Various social media platforms offer a cost-effective method to reach your market, but with a little mismanagement they can quickly start working against your brand.

We’ve all experienced the feeling of seeing a post that rubbed you the wrong way, followed by a quick unfollow of that particular page. This small action can have a negative impact on how many people will see your future posts due to the algorithm of the social media site. This makes it incredibly important to create engaging content that reflects your brand to foster engagement rather than resentment.

Your social media channels should always remain consistent with the brand image you’ve created and making sure interacting with your posts leaves your audience with a positive impact is very important. Here are a few ideas to keep in mind when posting to your social media accounts to keep your engagement intact.


Stick to the Plan

The trick to avoiding negative reactions on social media is to create a plan of attack that will guide the content you will be posting. Creating a social media plan is invaluable as it will take away the last minute stress of finding the right thing to post. There will always be spontaneous events that occur that will warrant an unplanned post, but the tone of each post should contribute to your overall goals. Check out our previous post of planning your social media for more information.  

Be Authentic, Be Yourself

When drafting digital content, remember that this is a forum that shouldn’t solely consist of pushing products. If your page comes off as only a sales tool, your audience may be more likely to unfollow or hide your posts. The content you create on social media provides an opportunity to show your audience the personality of your business.  The easiest way to accomplish this is to focus on being authentic and making sure the written content comes off as if you were having a conversation with the customer. Your consumer is following you in the first place because they’ve had a good experience with you so keep this up by speaking with them, not at them. Don’t be afraid to share the entrepreneurial journey with your audience, post pictures of the inner workings or accomplishments of your company so they feel like they are growing alongside you.

Give Them What They Want  

All social media platforms offer you the tools to experiment and find out what your audience really wants to see on their feeds. After posting a few different types of content, be sure to use the analytic tools that are offered to see which posts are receiving the most engagement. After reflecting on this you will find which posts will keep people active on your page, leading to follower retention. Remember that by respecting your audience on social media, you will gain goodwill that can translate into success in the social media goals you set forth to accomplish.


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Filed under Marketing, Small Biz Tips, Small Business Start-Up, Social Media, Uncategorized

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