The Internet may be the largest publicly accessible toolbox known to man, so why not use it to grow your business? Easier said than done I suppose. With so many available options, how do you know which tools to use and which ones to avoid? This article will teach you how to master the synergistic effects of Internet advertising to grow your small business effectively.
Start a website (or a blog!)
A website allows you to inform your clientele about your business. Furthermore, a website can be used for many purposes relating to your business. It can be used to communicate news and messages with clients that visit your page, to sell products or to express information about your business. A website is the ultimate tool to interact with your clientele in a way that reaches many people and helps move your business forward.
Despite the advantages of starting a website for your business, maintaining and updating a website can be difficult and tedious for those who are not familiar with HTML or web design. This can translate to more business expenses as you will need to employ someone to maintain your website. A simpler alternative is to start a blog. Blogs are much simpler to maintain than a website for someone with no web design experience.
Having a blog is not the same thing as having a website, although a blog can be equally effective if used properly. A blog acts more like a message board where the blogger can communicate whatever he or she wishes about a topic. The topic for an entrepreneur would be his or her business. It is important to blog within the scope of your business. Blogs can be used to communicate deals or events, post new job openings within your business or virtually anything in between so long as it’s business related.
Interact over social media
A social media account for your business is a step in the right direction, but is not an equal substitute to a website or a blog. Rather, a social media account should act as a way to attract people’s attention to your business and to steer them towards your website or blog. People cannot use your small business if they do not know it exists, and the same goes for your website. Posting on social media in tandem with a business website or blog can greatly improve your client base, although simply opening a Facebook or Twitter account will not suffice. You need to post and tweet continually!
Maximize social media effectiveness
Do you ever wonder how Facebook knows which posts to show on your homepage or which friends to suggest? It seems like this website understands your social network better than you do. That’s because social media websites track your activity using algorithms. Algorithms are essentially flowcharts that tell the social media program how to proceed when the user makes a specific choice. In turn, your preferences are tracked and the website knows which information to show you based on those preferences. Knowledge about social media algorithms can be used to increase the prominence of your businesses Internet presence. The name of the game is to make friends of your friends your friends.
The first rule of social media algorithms is to post frequently. By posting frequently, you open the doors for people to see your posts or tweets. Frequency of posting is important because old posts are less likely to turn up on users’ feeds because the priority of your post decays with time. In addition, when people see and like your posts, their friends may see your message and learn about your business.
Pro Tip**: When possible, insert videos and photos into posts or tweets. Photos and videos carry greater weight, or importance, in social media algorithms and are more likely to reach more people.
The second rule of mastering social media algorithms is to like posts and follow people. By liking posts and following other businesses and people, posts are more likely to appear on your feed, and as such, you will be able to comment on what is happening with your clientele. By interacting with more people, you increase the presence of your business in the community.
The third rule of mastering social media algorithms is to comment. By commenting on posts or tweets related to your community, your business and other businesses, potential customers are more likely to learn about your business.
When people visit your social media page, they should have the option to visit your webpage. This is the ultimate goal of social media. When people browse social media, their focus is divided between all their friends and every business that reaches them. Social media should be used as a pathway to direct traffic towards your website or blog, and not the reverse. When people visit your webpage, their sole focus is your business, which is the best way to gain a new customer.