Email marketing is a great way to promote your business, keeping your business on the minds of your customers and potential customers.
The first step to build a well-organized and efficient email list is to collect addresses, either through a sign-up form in store or online, through social media or another manner.
Here are some things to keep in mind;
Get started by selecting an email marketing service that will help you collect addresses, manage your list, and makes it easy to send messages out to your list. Selecting the right provider the first time is important because it is not easy to change providers once you have started your list.
- Make it easy
Signing up for your list should take a few seconds. The easier it is, the quicker your list will grow. Be sure to put your sign-up form where it will be seen. Make it visible on your website, checkout counter, and even put it on your receipts.
- Follow the rules
There are rules about how you can add email addresses to your list and how you can use your list. You may have hundreds of contacts in your personal address book, but it would be inappropriate to send them emails without subscribing or consent.
When clients sign up include a statement on the form that you will not share their information or use it for any purpose other than mailing. You should also let subscribers know how often they should expect to receive emails from you when they sign-up.
Provide the subscriber with something for free when they sign up. A discount, contest or sweepstakes will attract customers to subscribe. Make it clear that in requesting the incentive, they are signing up for your mailing list.
Remember that it takes time to cultivate an email list of customers that are interested in receiving information about your products or services. These tips will help you develop a long-term tool for promoting your business.