A hashtag is a word or phrase that comes after a hash mark or a pound sign (#) used on social media to group messages related to a specific topic. Hashtags started and are more commonly used on Twitter, but many other social media platforms use them to allow users to find messages related to specific topics.
Facebook, Instagram, Pinterest, Google+, YouTube, Tumblr and Vine are some of the other social media platforms that use hashtags. Using a hashtag is an easy way to attract your target audience on busy, cluttered social media sites.
Here are a few tactics to find the best hashtags to target your audience.
Use Twitter Search
Although hashtags are used on other social media platforms, Twitter is where it started and you will find an extensive collection of hashtags. This is a great way to find key words that are relevant to your content. The key is to find hashtags that are popular and relevant to your business. The more popular, the better the chance your target audience will come across it.
Create your own Branded Hashtag
Another option is to create your own hashtag for you business to use repeatedly to promote your brand. The best hashtags in this situation are unique and relate directly to your brand.
See What’s Trending
If you go into the ‘trends’ column on Twitter, there is a collection of popular trending hashtags. This list is tailored to you based on who you follow on Twitter. Check out this column regularly to see what hashtags may be relevant to your business.
Take them for a Test Drive
Once you have a list of potential hashtags, it’s time to put them to the test. A common best practice is not to use more than three hashtags per post. Share your content including your hashtags and see which hashtag words best.