Having a website and/or Facebook page are an important part of building your brand, but do you need both? Here are a few points to take into consideration to determine whether a website or Facebook page will help you reach your target audience better.
Having a website gives you complete control over your entire media brand, whereas with a Facebook page, there is a lack of control and you’re dealing with a third-party website.
Your website can be designed to match your branding, making changes at your own discretion, whereas you can make minor changes and add your logo to a Facebook page, however you’re still at the mercy of Facebook’s look.
Your audience has to make an effort to visit your website, whereas with a Facebook page, you’re taking your information directly to where your audience spends their time to connect with others.
With multiple website platforms to choose from, not every website operates the same making it more challenging to update your website. Facebook makes it easy to post information, photos or videos and reach your audience quicker.
You can sell ad space on your website, setting your own rates and managing the ad to generate revenue, whereas those opportunities are non-existent with a Facebook page.
Your website statistics are not on display for your viewers, whereas your fans or visitors can see how many likes your Facebook page has.
Contests will drive people to your website and can be monitored with your website analytics. Contests on Facebook will build your fan base and generate a buzz as your contest link gets passed around to users.
You have the option to allow user comments on your website. If you do allow comments, it’s important to monitor them and develop a policy for how to deal with them. You still have to keep an eye out for visitors that could cause trouble, but Facebook has an easy system to block comments and users.
Your website has limited opportunities to interact with your audience, while Facebook has multiple opportunities to interact and communicate with your audience.